Branding & Design

Strategic design is essential for a long-term scalable website that reflects your brand and image. Creating a brand for your business, which may include logo, lettering, colors, website, letterhead, business cards, and many other pieces requires that we ask the same strategy questions we ask before building your website. Your brand or design needs to provide the impression you want to convey at first glance. Fonts, colors, layout, language, imagery all play a part in this. So part of our strategy questionnaire will ask you to describe your business personality – and your clients’ as well. Do you want to portray or attract a “fun and funky” clientele or is your line of business more “honest and reliable”. Every element is considered to make sure that your first impression is the right impression. When design and elements, such as colors, fonts, and layout align with your corporate messaging and your products or services, your customers will feel as if they can trust you.